Müv was developed as a smarter way to navigate, allowing users to incorporate their preferences about weather and traffic conditions into their commuting plans, and save different types of frequent commutes to better allow users to plan how they move through their future. While the trajectory of the project was straightforward, moving from an idea to a fleshed-out prototype took time, patience, and a lot of know-how. Our team's process can be simplified into three steps: know your user, know your product, and iterate through design and testing.
Know Your User:
Persona Creation
Know Your Product:
GOMS Task Analysis
Cognitive Walkthrough
Design & Test:
Concurrent Think Aloud
Prototyping
A full list of methods used for this project includes: persona creation, competitor analysis, context analysis, GOMS task analysis, heuristic evaluation, cognitive walk through procedure, concurrent think aloud, and prototyping.
The Usability Testing and Product Design course at George Mason University featured a semester-long final project where teams of students were required to develop a mobile application. The mobile application would need to have the capability of collecting and storing user information, allow users to build their own profile, provide a personalized user interface, and suggest products or activities to users based on their needs.
I worked in tandem with another student through all steps of the development process except for prototyping, which my partner was able to tackle. I was also responsible for the design and layout of the presentation slides as well as the app's logo.
Figma, Microsoft PowerPoint
Personas, GOMS Task Analysis, Cognitive Walkthrough, Concurrent Think Aloud
This report aims to identify potential usability issues that may arise from currently available apps in order to outline recommendations for müv. First, personas were created to determine the most prominent user base. Next, three apps were chosen for expert analysis and user testing: a heuristic analysis, a cognitive walkthrough, and a concurrent think aloud were utilized to assess key usability issues in existing apps to inform the development of a preliminary prototype for müv.